Yes, I'm a friend of Stila. Love the line, and am so glad they're simply revamping under new ownership, rather than "going under" as the rumor mill implied recently. Here's some buzz from around the web on the new vision for Stila, right out of the mouth of new CEO, Lynn Tilton:
- "My dream for Stila is to become a base for a larger cosmetics platform. It’s right out of the gates at this point, but everything we are doing is with the consumer in mind. It’s all about reaching the consumers, especially in this economy. We want to reduce the middleman and retailers and go directly to the consumer. The average American is suffering, we need to hear what they have to say."
- "We’ll have a lot more infomercials, even 30 minute long infomercials. We’ll have a constant educational component in our campaign. There will be some QVC, HSN but more. We’ve got Sarah [Lucero], the Celebrity Makeup Artist, as a spokesperson, and I’ll be making a lot more TV appearances to promote the brand."
- "I’ll also be creating a new mass line, called Simply Stila. Of course this won’t be a $2.99 brand, but we think we can definitely retail for, say, $7.99 or $8.99."
Meanwhile, let's enjoy the newest from Stila:
24K Gold Collection
Infused with 24k gold
Gold is a known anti-oxidant and has anti-microbial properties
Gold creates a youthful, glistening finish
The High Notes:
- Charmed Palette |Go for the gold and the bold this summer with Stila’s India-inspired eye shadow palette! ...Four highly-pigmented new shadow shades all infused with genuine 24kt gold ...[to] minimize the appearance of fine lines and creates a rich, shimmering effect...Shadows are wet-to-dry. |Shades are: Intense teal blue with green and gold shimmer; Mid tone copper with gold shimmer; Warm gold with gold shimmer; Deep burgundy with black and red shimmer
- 24k Smudge Pot- Golden Noir | This new twist on the cult favorite Smudge Pot sprinkles genuine 24kt gold flakes into the rich matte black base leaving eyes gilded and glam. Long revered for its skin revitalizing properties, this “touch of gold” helps minimize the appearance of fine lines and creates a rich, shimmering effect.
- 24k Lip Gloss | Infused with genuine 24kt gold...non-sticky formula...smooth texture...Vitamin E to nourish and condition; Vitamins A & C to provide anti-oxidant protection and keep the lips hydrated...24kt gold powder nourishes and protects the lips, and gives you a beautiful golden shimmer | 5 shades: brilliant pink (intense pink), golden charm (intense yellow gold), precious coral (light coral), radiant sunset (mid-tone red), vintage merlot (deep berry).
- 24k Loose Mineral Bronzer- Brushed Gold | Radiant, bronzed skin has never been looked so good (or been so good
for you!) This 100% natural finishing powder gives your skin a warm,
natural bronzed glow skin with one simple dusting. Eco-certified
ingredients...pearl pigments and 24kt Gold
- a known antioxidant with added anti-microbial properties - keep skin
youthful and glowing...Mediterranean clay moisturizes and revitalizes the skin with minerals.
The paraben-free, fragrance free formula contains no synthetics-
leaving the complexion naturally fresh.
Love the bindis as embellishment on the lipgloss and palette!
You love the original Cherry. Pomegranate made you swoon. Meet your new love...
Mango Crush Lip and Cheek Stain!
Scented and flavored like a sweet summertime mango, and infused with real extract from its namesake fruit, Stila’s newest Crush contains phyto-nutrients and antioxidants that protect and nourish your skin. Vitamins A, C, and E moisturize the cheeks and lips and leave them with a sheer, fresh, and radiant glow.