Are you obsessed with the right things?
When you have a monster zit, it can preoccupy you. Buying jeans can be stressful and throw your day into a spiral (so can lying on the bed to wriggle into a too-small pair!). Bad hair can ruin a whole day.
Are those the things women should be focused on? The Breast Cancer Foundation of Singapore urges you to put it all in perspective with the following series of ads that compares trivial beauty complaints to the serious issue of breast cancer.
Now... is that bad hair day really all that bad?
This campaign was developed DDB Worldwide, Singapore . Illustrator Andy Yang Soo Kit did the body painting.
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