BSB: Beauty news, makeup swatches and pictures, nail polish articles, makeup tutorials, product reviews, and how-to's from a MAC-trained makeup artist.

Ridiculous cosmetics advertising #823

So... it's an ad for a mascara, right?

And the purpose of many mascaras is to add volume and length, right?

And so they're advertising that for 96% of those tested, it worked. I have to wonder how Revlon's other mascaras would test...

OK, I get it. Grow Luscious mascara is supposed to "complement the natural life cycle of your lashes" (whatever that means).  I guess it's meant to imply that it's going to grow longer lashes for you, though I see only doubletalk and no actual statement to that effect.

But really read that advertisement: "...saw instantly longer lashes". No lash growing product is instant, so basically this is just a normal result of MASCARA.

It may or may not be a great mascara. I haven't tested it. It might be my Holy Grail mascara for all I know! I'm just saying that if it's going to literally add instant length to my lashes, and not just the appearance of length due to the mascara, than it's not a mascara wand... it's a magic wand.

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How to have less ugly feet for Summer

All righty, ya'll. It's time to talk about the elephant in the room: busted feet.

It's summer. You shouldn't be wearing boots or kneesocks on the regular. It's time to be brave and bare your soles.

For the purpose of this post, I've qualified Feet into four categories according to Their Level of Busted-ness^TM.

Level 1: Princess Feet (as smooth as the day you were born)
Level 2: Just Feet (maybe a tad rough in the heel area, but not too bad)
Level 3: Jacked Up (pretty damn bad, but potentially salvageable)
Level 4: Wrecked (most of the people in this category think they can't be helped and just skipped to another blog, shaking in fear and self-loathing)

A quick note to Level 1's: Maybe you're blessed with those baby soft feet that never look bad. Maybe you've got a standing appointment with a fabulous pedicure-ist. If you are one of these types, you're excused. Go on and read some of the pithy and genius things I've previously written. This post is for the rest of us.

To read about how to fix your situation, keep reading.

DISCLAIMER: I'm not a podiatrist, so none of this should be considered medical advice. If you are in the "Wrecked" category of Feet, you may want to consider seeing a podiatrist or dermatologist or exorcist or some other kind of professional who can better advise you.

Product Round-up / February 2010 / Drugstore vs. MAC Eye Makeup Remover Smackdown!

I went to ye olde drugstore and picked up a few eye makeup removers. These are a couple of the tried-and-true perennial favorites. Wanted to see how they stacked up to what I'm used to using.

L'Oreal Clean Artiste Waterproof & Longwearing and Maybelline Expert Eyes Oil-Free go head-to-head with MAC's Gently-Off and Pro removers and MAC Wipes. Wanna know how it all turned out? Keep on reading...