How do you feel about the Elizabeth Arden brand? I worked for Red Door Spas for awhile, and we used the Elizabeth Arden skincare and makeup lines. My personal opinion of the skincare is that it's decent, but the makeup? Not so much.
And the fact that Catherine Zeta-Jones drives me batty doesn't help my impression of the brand!
In fact, I find EA horridly out-of-date. First and foremost: hello, it's 2009! Why do we not make cosmetics that work on women of color? How frustrating. I used to dread seeing a dark-complected woman coming around the corner because I knew I was going to have to tell her I didn't have a foundation that would work on her skin.
And by the way, it's completely possible to make cosmetics for the "everyday woman" that aren't so washed-out they're hardly visible! I am a blank canvas with my fair, NW15 skin (which, by the way, EA doesn't make a foundation for!). However, when you put EA eye shadows on, they're hardly visible. If you can't see them on me, what does that say for other women? Yes, natural makeup is a bigger seller than strong pigments are, on the whole, but please! I refer you to Bobbi Brown, Trish McEvoy, and Laura Mercier (among others) as brands who create products for the everyday woman and makeup fiends alike, but with a nice, beautiful palette of quality products that are rich in pigment, if not in audacity.
And how about less focus on the almighty gift-with-purchase and a little more on the collections themselves, huh? YAWN. They're boring! And they're nearly identical to one another. There's nothing there to inspire someone to purchase each and every collection. One will do, thanks.
On the up side, the newest EA lipsticks, Color Intrigue Effects, are really good! In fact, I really like the Bronze Berry Pearl shade, especially. It's one of my faves from my whole stash. Now... let's just update the rest of the line, ok*?
Actually, it seems that the company agrees! I just read an article that says EA is changing their focus. CEO E Scott Beattie says he's goal is taking the company from a $600 million operation to a $1billion operation! Part of the way that's going to happen, apparently, is by putting more emphasis on skincare and cosmetics, and pulling back a bit on the fragrance throttle. Concentrating more on unifying their brand presence globally will also help strengthen the brand.
Now, Mr. Beattie - how 'bout that women of color thing?
So how do you feel about Elizabeth Arden cosmetics?